About
Oolong is a female-founded studio based in San Diego, working with founders and practitioners who are ready to be seen the way they already show up for their clients. We're not a vendor, we're a creative partner invested in your mission. Every project is built around one outcome: a digital presence with the clarity, strategy, storytelling, and credibility to be felt, not just looked at.
Our Why
The studio was born from an observation, not a business plan. Years in and around wellness spaces taught me that the people doing the deepest work such as somatic practitioners, private practice therapists, coaches, healers, are often the least visible online. I started Oolong to close that gap: bringing design discipline to healing work, so the online presence finally matches the practice behind it.
Capabilities
Web Design & Development
Brand Identity & Visual Systems
Photography Direction
Copywriting & Content Strategy
Digital Strategy & Positioning
Industries We Love
Wellness & Somatic Practices
Health & Healing Arts
Hospitality & Retreats
Culture & Community Spaces
Founders & Service-Based Practitioners
1. Discovery
We begin with curiosity, taking the time to understand who you are, who you serve, and where you sit in your industry. We learn your goals and your competitors, and this grounds every decision that follows, whether we're building your brand, your site, or your media. Together we map out the phases ahead, so you always know what's next.
2. Strategy
With discovery behind us, we shape a strategy around your business and aesthetic goals, and what makes you distinct. This is where we define your positioning, personality, and tone of voice, along with the direction ahead. The result is a brand that speaks with clarity and purpose.
3. Design
With strategy in place, we move into the visual and technical work, translating your identity into design that feels considered and human. Every element is built to connect with your audience and guide them toward the right next step. We approach this holistically, so each touchpoint feels intentional.
4. Delivery
Here, your brand comes to life. We implement your identity with care, making sure everything feels cohesive and polished. You'll leave with a proper handoff, whether that's your website transfer or brand guidelines, so you can manage and grow with confidence.
